Design Glossary

A research method where users organize information into groups and name the categories, revealing how they naturally think about your product or content structure.

A systematic examination of competitors' products, strategies, and market positioning to inform your own product decisions and identify market opportunities.

A centralized repository of reusable UI elements, design patterns, and code components that maintain consistency across a product or suite of products.

Conversion Rate Optimization (CRO) is the practice of improving the percentage of website or app visitors who complete a desired action, such as making a purchase or signing up. It uses data analysis and testing to remove friction from the user journey.