Design Glossary
60 terms across design disciplines, methods, deliverables, and business concepts.
AllDesign DisciplinesProcess & MethodsDeliverables & ArtifactsBusiness & EngagementIndustry-Specific
2 terms starting with "A"
A
A/B Testing
ProcessA/B Testing is a method of comparing two versions of a design or feature by showing each to different users and measuring which performs better based on specific metrics.
Agency Pitch
BusinessA formal presentation where an agency demonstrates its capabilities, creative approach, and strategic thinking to win a client project or contract.