Design Glossary

SaaS design focuses on creating user interfaces and experiences for software-as-a-service applications, emphasizing usability, onboarding, and retention across web and mobile platforms.

Service design maps and improves the entire customer experience across touchpoints—both digital and physical—by understanding user needs and organizational systems.

A visual or written map of a website's page hierarchy and structure, showing how content is organized and how users navigate between sections.

A written agreement between a client and service provider that outlines the scope, deliverables, timeline, and cost of a specific project or engagement.

A comprehensive document that defines how a brand's visual and verbal identity should be applied across all touchpoints, including typography, color palettes, imagery, tone, and usage rules.