Design Glossary

B2B UX is the practice of designing user experiences for business-to-business software and platforms, focusing on the workflows, pain points, and needs of professional users rather than consumers.

Conversion Rate Optimization (CRO) is the practice of improving the percentage of website or app visitors who complete a desired action, such as making a purchase or signing up. It uses data analysis and testing to remove friction from the user journey.

Dashboard design is the creation of data visualization interfaces that help users monitor, analyze, and interact with key information at a glance. It combines layout, data hierarchy, and interaction patterns to make complex information accessible and actionable.

Design for AI refers to creating user interfaces and experiences optimized for AI-powered products, where the interaction model centers on prediction, automation, and human-AI collaboration rather than traditional navigation.

E-commerce UX is the design of online shopping experiences that help customers find products, make purchases, and complete transactions with minimal friction.

Enterprise UX focuses on designing user experiences for large, complex organizations with multiple user roles, departments, and technical constraints. It addresses scalability, integration, compliance, and adoption across entire organizations.

Fintech design specializes in creating user interfaces and experiences for financial technology products, balancing regulatory compliance with intuitive usability for banking, payments, and investment platforms.

Design specifically for healthcare and medical technology products, focused on regulatory compliance, user safety, and accessibility for diverse patient populations.

Onboarding design creates the guided experience that helps new users understand and adopt a product. It includes tutorials, walkthroughs, and interface patterns that reduce friction during a user's first interactions.

SaaS design focuses on creating user interfaces and experiences for software-as-a-service applications, emphasizing usability, onboarding, and retention across web and mobile platforms.