Design Glossary
60 terms across design disciplines, methods, deliverables, and business concepts.
AllDesign DisciplinesProcess & MethodsDeliverables & ArtifactsBusiness & EngagementIndustry-Specific
2 terms starting with "B"
B
B2B UX
Industry-SpecificB2B UX is the practice of designing user experiences for business-to-business software and platforms, focusing on the workflows, pain points, and needs of professional users rather than consumers.
Brand Identity
Design DisciplinesBrand identity is the visual and verbal system that represents your company—including logo, color palette, typography, tone, and messaging—that customers recognize and remember.