White-label Design
White-label design is when an agency creates design work that another company rebrand and sells as their own. It's a cost-effective way for agencies, resellers, or consultants to offer design services without building an in-house team.
What It Is
White-label design means a design agency produces work—websites, apps, branding, graphics—that gets branded and sold under another company's name. The original agency remains invisible to the end client. It's a straightforward business arrangement: one company handles the creative work, another handles the client relationship and delivery.
Why It Matters for Startups and Product Teams
For early-stage companies and consultants, white-label design removes the friction of building design capabilities from scratch. You can offer polished design work to clients without hiring designers, managing projects, or maintaining quality standards yourself. It also lets you scale offerings quickly and maintain competitive pricing by leveraging external expertise.
What to Look for When Hiring
Find agencies that communicate clearly about timelines and revisions, show consistent quality across their portfolio, and understand your target market. Confirm they're comfortable staying behind the scenes and won't contact your clients directly. Ask about NDA practices and exclusivity terms—some agencies work with competing resellers, which could be a concern.
Browse agencies specializing in Full-Service Design or Agency Partnerships on BrowseHub.