Upwards & Onwards
Upwards & Onwards is the design studio of Tobias Ottahal, a Swedish-born, award-winning designer. I collaborate with socially and environmentally conscious individuals to create meaningful, positive change through design. With a human-centered, design-led approach, I help progressive organizations communicate [... view Upwards & Onwards profile ]
About
Upwards & Onwards is a boutique UI/UX design studio founded by Tobias Ottahal, an award-winning Swedish designer committed to creating meaningful impact through thoughtful design. Specializing in user interface and user experience design, the studio partners with socially and environmentally conscious organizations seeking to communicate their values authentically. Operating with a lean, focused team of fewer than 49 designers, Upwards & Onwards brings a human-centered, design-led methodology to every project. The studio excels at transforming complex challenges into intuitive digital solutions that resonate with users while advancing organizational missions. Rather than pursuing trends, the team prioritizes understanding user needs and organizational purpose. This approach ensures designs that function beautifully, serve users effectively, and support sustainable, positive change. Upwards & Onwards is ideal for progressive brands and mission-driven companies seeking a collaborative partner who combines strategic thinking with exceptional craft to elevate their digital presence and impact.